My friends gave some frank critique on the recent Centibel teaser page launch. According to them both the message and benefits were quite unclear. I must agree with them on both counts. I’m quite happy that this came up, because it forced me to think more on this subject.Thanks to everyone who commented on this. Special thanks to Marc and Jukka.

After some thinking I came up with new message. The new message is made with 4P principles. Acronym 4P stands for Promise, Picture, Proof and Pitch.

If you read this far, can you please review the new teaser page? If there is anything which could in your opinion be improved please let me know via this blog or via direct mail.

Naming your baby is so hard. Name should be perfect, nuanced and clever. Parents can fret endlessly on tiny details. But ultimately you must act and select the name which moves your heart.

Centibel is the name for my latest startup

Maybe it’s just me but inventing names is hard. Painfully hard. After countless frustrated hours you find a good sounding name. But soon you  discover it means something sh***y in another language. Or possibly someone has already trademarked your name. If all else fails you can be almost sure that someone has reserved your desired .com domain name long time ago and is willing to part with it – for a fee.

If you ever need to find a name for new company, product or brand I have some tips for you. I hope this helps you to speed up your naming process – drastically.

• Start by reading this.

• Try collecting some suitable keywords relevant to your service and combining them together in various ways. Maybe you will get lucky and find an excellent name. Some helpful tools (1, 2, 3) might assist you in this. Alternatively you can try inventing brandable name with little specific meaning. If you are really ambitious you can seek a word which can also be used as a verb.

• Make sure your name is short enough and simple to pronounce. If you just say this name over the phone will the other person be able to correctly write the name down? How would your name sound if someone would say it in foreign language?

• Google your name idea. You *really* need to do this to avoid embarrassing connotations and associations.

• If you need a domain name associated with your name make sure to check availability. If you feel that good available names are impossible to find you can purchase a reserved domain name from a domain marketplace. If you want more comprehensive service you can purchase a reserved domain from a curated domain service (1, 2, 3, 4, 5). Personally I like the curated domain service as they include baseline descriptions and logo proposals. My new startup domain name was purchased from curated domain provider BrandBucket. Thanks to all nice BB people and founder Margot for your innovative and excellent service 🙂

• In case you have many prospective names you can pick few leading candidates and ask many of your friends to sort them in the order of preference. Aggregate the results and you’ll likely find that this kind of crowd-voting can pick up clear winning and losing names. If you disagree with the winner you do not need to pick that name, but if your preferred name is one of the losers you better think again!

• If possible make sure your name is not trademarked. Check out ROMARIN. This is generally a good idea as trademark owner could for example lay claim to your domains and Twitter handle.