Predictable Revenue

predictable revenue bookThis book had great ratings and I’m interested on the area, so I pressed the buy button on Amazon. I originally thought this book would have equal parts sales and lead generation, but focus was more on the lead generation side.

This book is reasonably well written and fairly interesting. There are good aspects, but also bad sides to this book. From my view focus is bit too much on US markets and tools. As I have earlier read several books on sales and marketing the amount of actionable new info (for me) was somewhat limited.

Overall this book was reasonably OK read.