The Change Function

Why some technologies take off and others crash and burn?

This book was released in 2006. The big idea is that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new.

Ideologically this book is somewhat  related to lean startup movement. It’s a reasonably good read. But that’s not the main point. Instead this book was staggeringly interesting, because it so clearly showcases how much the world and technology really has changed in ten short years.