Describing your ambitions and plans in clear manner is painfully hard. The documented storyline for the new startup idea is now on fourth iteration and I am still quite unhappy with it. Discussing the evolving plan with close friends was helpful so I am planning to do lot more of such iterative presentations and discussions in near future.
I have spent tons more time with various blogs and books, trying to learn how to craft interesting message around simple idea. One of the better books is called Resonate.
If you can communicate an idea well, you have, within you, the power to change the world.
– Nancy Duarte, author of Resonate