Heartbleed was a truly epic security defect. Full impact of this is still unclear, but countless number of servers, applications and devices were vulnerable. Repercussions are still ongoing through the entire IT community. Impact on certificate providers has been massive.

I was however amazed by Heartbleed for quite another reason. Finnish company Codenomicon actually *branded* this defect. They crafted the story, name, domain and logo for it. They did such a good job that journalists just ran with the story and spread the message to the global audience. Buying this kind of publicity would have cost tens of millions for the company, but they got it almost free by being in the right place at the right time and taking the clever action. I’m amazed and humbled by this. Salutations to those in Codenomicon who made this happen 🙂